starbucks via coffee
I stopped in to see my friend and barista extraordinaire, Sarah, yesterday. It feels like ages since I've had the shot of java courtesy of the crew at the South Point location, so it was nice to catch up. As we chatted about life, Sarah mentioned that today is the big launch of Starbucks new instant coffee, VIA.To celebrate they are running a little in-store promotion. From Oct 2nd to 5th, you can hit up your favorite location and take the VIA Challenge. I take it from our discussion, you will be able to run a 'taste test' between VIA and their regular brewed coffee. You will also get a $1 off coupon towards your first purchase of Via. Which Sarah tells me, comes in 3 or 12 packs.
I've tried both varieties, Colombian and Italian, and they are pretty darn good. I didn't think about it until our conversation, but as a baker these instant packets will be handy to have around for more than one reason. If you aren't a baker and you want to change up your regular hot coffee, why not mix your VIA with cold water, cold milk, or hot milk for something different. Let me know if you try it.