10158 - 82 avenue
With the depressing weather we received last Sunday, it was no surprise I needed a little pick me up and since I've been reading about flirt cupcakes on fellow blogs lately (Little Red Kitchen/Loosen Your Belt and Eat Around Edmonton) I figured what a better time to stop in.
Heading out for an americano to pair with the upcoming cupcake, I figured it wouldn't hurt to return my friendly barista's generous coffee gestures and treat her with one of these cupcakes. I was hoping that even on a Sunday with their shorter operating hours, I wouldn't be limited in choice. This wasn't the case at all, and maybe the poor weather was playing a factor on this day, but there was every topping available in both the vanilla and chocolate bases. I should say there were no red velvet cupcakes baked this day, as they seems to be available only certain days.
After a quick look through the glass, the order was straight forward;
First impressions are good. The cupcakes were moist (oily even) and tender confirming that fresh daily dedication. I found the icing a little excessive for my liking, but who am I kidding, it's the toppings that make these a special treat. Sarah and I both agreed that while the Wild on Whyte was advertised as raspberry, it definitely had a strong strawberry flavor. Is this an occasional change? Or were we both somehow out to lunch on this.
The Fantasy Island was easily my favorite with a great combination of lemon and coconut, it had possessed a perfect balance of tart and sweet.
The Nuts About You icing was good but a little too sweet for me. I think it would be great for the group of people who took a peanut butter sandwich to school every day, as it would bring back the PB memories if that makes sense.
Being a baker I can't help but being just a little put off by the price and actual product. I've done up a fairly wide selection of icings in the past, including pb and lemon, and used more elaborate bases. A plain chocolate or vanilla cupcake isn't that difficult to make and for the price, $10 for the 3, I could see this being a random treat while wandering down Whyte on a nice summer day. Not to say I don't see the niche for this product, but I can easily get my fix on a regular basis while baking for friends.
The cupcake is definitely stepping out of the cakes shadow and competition in the city is growing. If you find yourself down on Whyte and your craving something to spice up the day I would suggest treating yourself. I have a feeling we will see a fair amount of cupcake hype in the near future so don't be surprised if you see these popping up at showers, birthdays, and weddings. I know that I'll be back to try the peppermint, it just looks so darn cute, but not before I whip some chocolate Guiness cupcakes with Baileys buttercream. My current personal favorite.
* Asking Sarah to send me her thoughts for the post she kindly returned the following:
My two cents: the cupcake was good, but not as good as the ones my Mom made, or even the ones you've made me. The icing was the highlight with a natural strawberry (not Raspberry as advertised) flavour shining through the buttercream. The cupcake itself was decent, but not the best that I've ever had. I'd agree with you that the wash on the top of the cupcake, while retaining moisture, was a little bit strange - cupcakes are not supposed to be crunchy. Worth $2.95? Probably not. But it is fun to have shops that cater to such a specific niche, it definitely appeals to the foodie/snob in me. I want to go back and try the mint cupcake, but wouldn't make a special trip.